Above: Employees at Convert Group, ranked #4 in Small Size Category located in Greece
1+ Million Employees Surveyed. 3,000 Companies. 36 Countries.
This is how we uncovered which companies were deserving of a place on the coveted 2021 Europes Best ӰԺ™ list.
In our rigorous assessment of employee experiences, the top 150 in Europe were chosen for their exceptional company cultures that initially earned them a top spot in the national Best ӰԺ™ lists in their respective countries.
On average, this years Best ӰԺ™ in Europe scored 8% better than national list contenders - each displaying high levels of trust, innovation, leadership and great company values.
Hybrid Setups
As weve learned all too well over the past 18 months, when a global pandemic hits, you close your doors and sadly for many businesses, you do it for good.
While many businesses were shutting locations and grappling with remote or hybrid set-ups during the pandemic, Viisi has spent the past year reimagining what its workplace could be in the new normal.
One part of this reimagining was deciding for Viisi employees. An internal company poll showed that most of Viisis employees prefer a hybrid model, with the option to work from home a few days a week alongside the ability to connect with colleagues in-office.
Viisis survey showed what many other European employers are finding that even though were embarking on a new era of work, going back into the office isnt necessarily a problem for most workers. Employees like having some face time. What is the problem, however, is the potential loss of freedom and flexibility.
But while many of us have become accustomed to the convenience of working from our couches or kitchen tables, few of us want to return to our commutes. Sitting in traffic or being crowded on buses, trains and trams seems practically archaic after so many months of 30-second strolls from our beds to our laptops.
Enter Viisis inspiration for its reimagining: the 15-minute city. The concept, proposed in 2016 by urban planner Carlos Moreno and popularised by Paris mayor Anne Hidalgo in her 2020 re-election campaign, states that a city should be designed so that everyone has access to essential urban services within a 15-minute walk or bike ride.
Viisi began to research the feasibility of opening new locations across the Netherlands, so employees could walk or cycle to their nearest office. They plotted the entire team on a heat map and have now opened new offices in the cities of Hoorn and Zaandam.
Given this commitment to work-home balance, it makes sense that Viisi Hypotheken was named one of the 2021 Europes Best ӰԺ™, taking the top spot in the Small business category.
The World of Post-Pandemic Work
The first half of 2020 had grave impacts on the European economy. According to management consultancy McKinsey, 55% of small and medium-sized businesses feared they wouldnt survive the year impacting some two-thirds of European workers.
Businesses were thrust into survival mode, and for many employees, wellbeing fell by the wayside.
But if youre a Best Workplace™ in Europe, you did the opposite: supporting employees despite economic hardship, and recognising that a year of remote working has forever changed the workplace.
The European Commission estimates that nearly 40% of EU workers began to telework full-time due to the pandemic. By comparison, in 2019, only 5.4% of workers in the EU-27 worked from home more often than not. For employers like Viisi, this shift wasnt just something they needed to react to, but an opportunity to re-envision the kind of workplace they wanted to be.
And while other companies are staunch on a return to the office, many of Europes Best ӰԺ™ are instead meeting employees where they are both physically and psychologically.
Here, medical tech company Stryker (#15 in the Multinationals category) told us:
Strykers dedication is evident across Europe its operations in Finland, France, Italy, Sweden and the UK were all ranked on their respective national Best ӰԺ™ lists.
The company posted its own guiding principles for flexible working to inspire other workplaces with recommendations for how many days per week, productivity targets, and wellbeing tips.
And its the last factor wellbeing that tends to differentiate the Best ӰԺ™ from the rest.
Remote, Flex, Hybrid: What it Means for Employee Wellbeing
Wellbeing has long been a focus for European employers, but everything that came with the pandemic, from physical health to social isolation, brought wellbeing even more to the forefront. And now, as so many workplaces shift to hybrid models, employers are recognising the need to step up even further.
We shifted our approach to wellbeing to align closely with our post-pandemic return to work strategy that isflexibleandhybrid, with adigital-first mindset.
Other Best ӰԺ™ in Europe who showed a unique range of wellness initiatives designed to work in combination with a hybrid, flexible and remote work environment include:
Why Wellbeing Matters
These stats arent just about making people feel good. Theyre also key indicators of employee retention, engagement and productivity. Our data shows that those employees who consistently experience wellbeing at work are more than 4x more likely to say they wanted to work there for a long time, and nearly 3x more likely to be willing to give extra at work.
In fact, discretionary effort or the willingness to go above and beyond was the single largest differentiator between the Best ӰԺ™ and those that didnt make the regional list.
Among the Best ӰԺ™, 82% of employees said colleagues are willing to give extra to get the job done. In contrast, only 67% of employees said the same at national list workplaces a massive drop, especially considering those on the national list are already the highest ranking in their country!
Weve got a long road ahead of us before our new normal becomes just normal, but the Best ӰԺ™ in Europe are using the pandemic as a catalyst for creating better, more holistic workplaces that honour employees wellbeing needs whether through wellness webinars, flexible schedules or 15-minute cities.
See the Full List of Awarded Companies on the 2021 Europes Best ӰԺ™ List!
To learn more about our Great Place to Work® employer recognition programme,