The Great Place To Work Model
Learn more about becoming a great workplace for all.

Proven performance impact: the Great Place To Work effect
At the heart of our methodology lies the Trust Index™, a rigorously developed employee survey that has become the global standard for quantifying the ROI of workplace culture, leadership impact, and measuring the employee experience.
Companies who earn Great Place To Work ӰԺ see remarkable business results. By using the Trust Index Survey, our customers get a benchmarked view of the key drivers of a great workplace. They gain insights to maximize employee potential, boost productivity, and improve financial outcomes.

Over 4x stronger financial performance
High-trust companies deliver stock performance that beats the FTSE All-Share, with the Best ӰԺ seeing over 4x the returns.
More attractive to jobseekers
In a 2023 population study, 67% of UK employees said they are more likely to apply to and trust a company Certified as a 'great place to work'
Half the turnover rate
Certified great workplaces report half the turnover of the typical UK workplace across sectors and sizes
Increased productivity
89% of employees at UK's Best ӰԺ report giving extra effort to get the job done (vs. the UK average of 67%).
Great workplaces are great for business.
When leaders create a great employee experience, it has a transformative effect on their organisation. Great workplaces attract and develop great talent, build thriving and agile cultures, and in turn, fuel growth and performance.

By the numbers
The most rigorous data-driven model for measuring employee experience
20 million
Employees represented.
21,000
Companies supported.
170
Countries. Annually.
The science behind becoming a great workplace
Our model and methodology aren't just a set of guidelines they embody a research-backed approach developed over 30+ years of studying employee experience. Born from countless hours of interviews, focus groups, and employee feedback, the Great Place To Work Model is the framework for understanding how workplace culture drives business success.
This model is continually reinforced as over 21,000 customers rely on it to collect feedback from over 20 million employees globally, in over 170 countries.
By applying this proven model, your organisation can pinpoint the root causes of workplace challenges and transform into a Certified great workplace.

Great starts here
Ready to put the Great Place To Work Model to work in your organisation and earn ӰԺ?
Get started by telling us a little about your company and someone from our team will be in touch soon.