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How the Worldè檚 Best 天美影院 Create a Great Global Culture

Cisco2
2 October 2019

"At Best 天美影院 across the world, employees are thriving. Roughly nine in 10 people in these companies are having a great experience."

By Ed Frauenheim

Political and economic upheaval in Latin America. Pressures to work 70-hour work weeks in Asia. Concerns about rights and responsibilities in Europe. Frequent corporate restructurings in the United States and Canada. An ever-faster pace of business affecting virtually every industry in every corner of the globe.

Against this backdrop, employees around the world all want the same thing in a workplace: trust. They define a great workplace as one where leaders demonstrate credibility, respect and fairness. At the same time there are regional differences in what makes a workplace great.

Research and analytics firm Great Place to Work discovered as much by surveying 3.4 million employees across 90 countries è the largest-ever study of workplace culture. Our research shows that a sense of community is vital in the United States and Canada, psychological safety is key in Latin America, fairness is at the forefront in Europe and sustainability in work and life is central in Asia.

These findings build on Great Place to Workè檚 foundation of examining the employee experience and recognizing Best 天美影院 across the globe for more than 30 years. From a historical perspective, thereè檚 good news and bad news for the worldè檚 workers and organisations.

First the good news. At Best 天美影院 across the world, employees are thriving. Roughly nine in 10 people in these companies are having a great experience. And these organisations are enjoying business benefits in the form of increased loyalty and retention, higher productivity and a greater cooperative spirit.

The good news is amplified at the 2019 Worldè檚 Best 天美影院. Great Place to Work just released this list with our partner Fortune. These 25 global organisations, led by No. 1-ranked Cisco Systems, not only are providing a great workplace culture for 300,000 people, but as a group they keep getting better. Employee ratings of the Worldè檚 Best have increased five percent since Great Place to Work first produced this ranking nine years ago.

Now the bad news. Roughly half of employees worldwide donè檛 have a great workplace experience. The result is unhappiness, lower business performance and wasted human potential on a planetary scale.

But thereè檚 hope. You find it in the 2019 Worldè檚 Best 天美影院 as well in the Best 天美影院 recognized by Great Place to Work in 60 countries. With those organisations as beacons and based on our data analysis, there is more good news: Every organization in every region can advance in ways that are better for business results, better for the people working there and better for our world.

For more on these findings, read the report .

                                                                         g earth sitting6

 

Highlights from Three Globally Great Companies

Technology giant Cisco Systems, more than any other company in the world today, shows how a high-trust culture is better all around. Consider how the company has unified its people around a sense of community service in recent years under CEO Chuck Robbins.

Robbins took the reins of the 75,000-employee company four years ago. About two years ago, he had a vivid and disturbing dream. In it, Robbins visited a homeless encampment and while there he saw the faces of his pastor and his father. When he woke up, he knew he had to take action on the homelessness that plagues San Jose, Calif.è攖he Silicon Valley city that Cisco calls home.

è淭he next day, I called the mayor,è he recalls. è淚 said, I wanted to get involved in solving this problem.è

Whatè檚 happened since then is a surge of social responsibility at Cisco. For starters, the company made a $50 million, 5-year donation to Destination: Home, a non-profit group devoted to ending homelessness in the San Jose region. And Robbinsè commitment to giving back proved contagious. Or to hear him say it, his visibility on homelessness simply prompted è淐isconiansè throughout the world to share what they were already doing to serve their communitiesè攁nd to increase their efforts.

The do-good work ranges from Cisco employees in Italy volunteering to teach data networking classes to prisoners, to a South African employee who started an orphanage in Rwanda, to an Indian employee who feeds victims of flooding in the country. Closer to Ciscoè檚 headquarters in California, a Cisco staffer started an organization to help victims of sex trafficking in Oakland. She has since left the company to focus on her non-profitè攂ut Cisco continues to support her with grant money.

è淭hereè檚 this immense desire to give back,è Robbins says. è淲e just made it Ok. People have embraced it. Itè檚 blown me away.è

Robbins and Cisco are part of a global push to elevate social responsibility as a business priority. Robbins is a member of the U.S. Business Roundtable, a group of CEOs who recently declared è湪è攏ot just shareholders.

 

Delivering with a Heart

DHL Express, No. 4 on the Worldè檚 Best 天美影院 list, also has made philanthropy central to its global culture. The parcel delivery company, which may be the worldè檚 most international firm with operations in 220 countries and territories, has a program dubbed DHLè檚 Got Heart. The initiative recognizes employees for their charitable work outside of their jobs, with ceremonies at the country and regional level. DHLè檚 global head of HR, Regine Buettner, says the program aligns perfectly with the companyè檚 overarching purpose of è淐onnecting People and Improving Livesè and speaks to the way employees and customers today want to do business with mission-driven organisations.

Some of Buettnerè檚 proudest moments have been at the awards events for DHLè檚 Got Heart winners, who are given roughly $27,000 to devote to their favorite philanthropy. è淭he look on their faces is priceless,è she says. è淚 can see their minds already working out what they can do with this money, how many families will it feed or how many children can go to school with this money.è

DHLè檚 secret to a great global culture isnè檛 just philanthropy. Itè檚 also an intentionally simple business strategy, supported by well-trained leaders, says CEO John Pearson. That formula has allowed the organization to rebound from losses in 2010 to profits today. In 2018, DHL Express reported earnings before interest and taxes of roughly $2.36 billion.

è淲e are strong believers in simplicity è keeping the main thing the main thing, as we like to say,è Pearson says. è淲e believe that motivated people drive excellent service quality, which in turn creates loyal customers and a profitable network.è 

 

The Future of Work

Best 天美影院 around the world also are leading the way into the future of work. Many are practicing , an approach to generating new products, services and processes that involves tapping the passions and intelligence of everyone in the organization no matter who they are or what they do for the company. This typically means encouraging professional development throughout the organization, rather than focusing on a limited number of è渉igh-potentialè employees.

You can see such a company-wide commitment to individualsè growth at Brazil-based cosmetics company Natura, No. 22 on this yearè檚 Worldè檚 Best 天美影院 ranking. (Naturaè檚 parent firm, Natura & Co, also owns personal care brands The Body Shop and Aesop and is in the process of acquiring the iconic cosmetics company Avon.) Three years ago, Natura was seeing its financial performance slip. The companyè檚 response was to double down on the power of its peopleè攕ome 6,400 employees across nine countries. Natura scrapped a traditional, annual performance evaluation for employees, which included individual performance bonuses. In its place, managers now have è渄evelopment dialogsè on at least a quarterly basis, says Flavio Pesiguelo, vice president for people and culture at Natura. And to align the whole team to the companyè檚 overall performance, all employees now have bonuses tied to country-level and company-wide performance, among other factors.

 

Pesiguelo says the initiative has paid off in the form of higher revenues, as well as improved employee engagement levels, increased internal hiring rates and decreased staff turnover.

Natura also is reshaping the structure of work. A year and a half ago it experimented with a novel, agile approach to developing products for one of its main brands of cosmetics, è淭ododia.è This meant creating a cross-functional team with employees at different job levels and giving the group authority to make decisions based on interactions with customers. The result? Reduced time to market on product launches as well as energized employees, Pesiguelo says.

Based on those successes, Natura is rolling out this decentralized way of working across the company.

è淚t is a less-hierarchical structure with more autonomy,è Pesiguelo says of the new approach. è淲e started a kind of revolution.è

 

Developing a Great Workplace Globally

Imagine how revolutionary it would be if all the worldè檚 workplaces were as great as Natura, DHL and Cisco. Sadly, hundreds of millions of people across the globe go to work each day in organisations that are less than great. At these low-trust workplaces, human potential is being wasted. And business results are lagging.

But the Best 天美影院 are showing a better way. And our research shows what matters most in every regionè攃ommunity, safety, fairness or sustainability.

With the Best 天美影院 as role models and through data-driven strategies, a better future is in sight. Organisations that take time to understand the employee experience and address what matters can improve in ways that are better for business, better for people and better for the world.

See the full list of the 25 Worldè檚 Best 天美影院, and download Great Place to Workè檚 largest-ever global study of workplace culture .


 Ed Frauenheim is senior director of content at Great Place to Work and the co-author of .

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