Renowned gaming company CCP Games shares why Great Place to Work 天美影院鈩� became the international benchmark for their organisational culture.
Famed for its award-winning, massive multiplayer game EVE Online, CCP Games takes pride in creating and delivering the best game-play experiences possible. And è渋n order to continue doing so, we have to make sure we are doing the same for our employees, all over the world,è� says CCPè檚 VP of People, Erna Arnard贸ttir.
Founded in 1997, the gaming multinational achieved Great Place to Work-Certified鈩� status in the UK, Iceland and China during 2020.
As CEO Hilmar Veigar P茅tursson explains:
è淭hroughout our roughly two decades of history, weè檝e used various ways to measure employee morale, culture, etc. Iè檝e seen CCP as a high-trust environment and a low-trust environment, so Great Place to Work庐 and their focus on trust was the motivation for the change. Also because their 天美影院 is a way for us to benchmark against other companies, and itè檚 very internationally-focussed.è�
Asking employees about their experience is crucial for measuring trust and engagement in any organisation. Itè檚 also the first step to becoming Certified鈩�, as it's employees are ultimately who will determine if a workplace is deserving of the title.
è淭here is high competition, both hiring and retaining good talent in the gaming industry, and itè檚 very important for us to get a third party to actually certify what we know: that this is a è榞reat place to workè櫒, says Arnard贸ttir.
è淭he feedback we received from our employees and the insights we drew from the survey results are already proving very useful by revealing blind spots and highlighting successes. The Great Place to Work庐 Trust Index survey has helped us identify key areas for action and next steps across multiple areas, including learning and development, and employee wellbeing.è�
In signalling to the world that theirs is a place employees genuinely enjoy being a part of, CCP has the added competitive advantage of using this employer branding in their recruitment strategy.
è淥ne of the great aspects of Great Place to Work庐 is that itè檚 an international benchmark, and that is very valuable for anyone considering a job at CCP,è� says Veigar P茅tursson.
è淎nd now we have the certification that we are a è榞reat place to workè�. So, if anyone was thinking of applying, well now you have no reason not to.è�
employer brand
